Last updated: May 2026 — James Whitfield, Elmoworks

Privacy Policy

Last updated: 1 January 2026

This Privacy Policy explains how Elmoworks, operating at elmoworks.co.uk, collects, uses, stores, and protects your personal information when you visit our website. By using elmoworks.co.uk, you agree to the practices described in this document. If you do not agree, please discontinue use of the site immediately.

1. Who We Are

Elmoworks is a casino and gambling review website operated by James Whitfield, based in Great Britain. The site provides editorial reviews, comparisons, and general information about online casinos not registered with GamStop. Elmoworks does not operate any gambling services and does not accept wagers or payments from visitors.

For all privacy-related enquiries, the responsible person is James Whitfield. Contact details are provided at the end of this policy.

2. Information We Collect

Elmoworks may collect the following categories of personal and non-personal data:

• Usage data: IP addresses, browser type and version, operating system, referring URLs, pages visited, and time spent on elmoworks.co.uk.
• Device information: Screen resolution, device type, and language preferences collected automatically through standard web technologies.
• Contact data: If you contact us directly via email or a contact form, we may collect your name, email address, and the content of your message.
• Cookie data: Information stored on your device through cookies and similar tracking technologies, as detailed in Section 4 below.

Elmoworks does not collect sensitive personal data such as financial details, government identification numbers, or health information.

3. How We Use Your Information

We use the data collected for the following legitimate purposes:

• To monitor and improve the performance and content of elmoworks.co.uk.
• To understand how visitors interact with our reviews and editorial content.
• To respond to enquiries submitted directly to James Whitfield or the Elmoworks team.
• To comply with applicable legal obligations under UK and EU law.
• To detect, prevent, and address technical issues or fraudulent activity on the site.

4. Cookies and Tracking Technologies

Elmoworks uses cookies to enhance your browsing experience and gather analytical data. Cookies are small text files stored on your device. We use the following types of cookies:

• Essential cookies: Required for basic site functionality. These cannot be disabled.
• Analytics cookies: Used to collect anonymised data about visitor behaviour via tools such as Google Analytics. This data helps us understand traffic patterns and improve our content.
• Preference cookies: Store your settings and preferences for a better experience on return visits.

You may manage or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of elmoworks.co.uk.

5. Third-Party Links and Partners

Elmoworks contains links to third-party casino websites and affiliate partners. When you click these links, you leave elmoworks.co.uk and are subject to the privacy policies of those third-party sites. We are not responsible for the data practices of any external websites and encourage you to review their respective privacy policies before providing any personal information.

We may receive referral commissions through affiliate arrangements with casino operators. This does not affect the price you pay or our editorial independence.

6. Analytics Services

We use Google Analytics to collect aggregated, anonymised data about site usage. Google may process data in accordance with its own privacy policy. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.

7. Your Rights Under GDPR

As a resident of Great Britain or the European Economic Area, you have the following rights regarding your personal data:

• Right of access: Request a copy of the personal data we hold about you.
• Right to rectification: Request correction of inaccurate or incomplete data.
• Right to erasure: Request deletion of your personal data where no lawful basis for retention exists.
• Right to restriction: Request that we limit the processing of your data in certain circumstances.
• Right to object: Object to processing based on legitimate interests.
• Right to data portability: Request transfer of your data in a structured, machine-readable format.

To exercise any of these rights, please contact James Whitfield using the details provided below. We will respond to all valid requests within 30 days.

8. Data Retention

Elmoworks retains personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by applicable law. Analytics data is typically retained for no longer than 26 months. Correspondence data is deleted when it is no longer relevant to ongoing communication.

9. Data Security

We implement reasonable technical and organisational measures to protect data collected through elmoworks.co.uk against unauthorised access, loss, or disclosure. However, no method of internet transmission is entirely secure, and we cannot guarantee absolute security.

10. Children's Privacy

Elmoworks is intended exclusively for adults aged 18 and over. We do not knowingly collect personal data from individuals under the age of 18. If you believe a minor has provided us with personal information, please contact us immediately so we can take appropriate action.

11. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time to reflect changes in legal requirements or our data practices. Any significant changes will be reflected by an updated date at the top of this page. We encourage you to review this policy periodically. Continued use of elmoworks.co.uk following any changes constitutes acceptance of the revised policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact the responsible person directly:

• Name: James Whitfield
• Website: elmoworks.co.uk
• Email: [email protected]

James Whitfield is the data controller for elmoworks.co.uk and is responsible for ensuring compliance with applicable UK data protection legislation, including the UK GDPR and the Data Protection Act 2018.